Sniffy Wiffy is a skincare brand on a mission to increase the number of ladies and gents who know about - and most importantly self-check for - the early warning signs of breast and testicular cancer, recognising that a lump is not the only sign.
Why? Because early detection is key in terms of achieving more positive outcomes should you be diagnosed. We all know the risks of cancer are frighteningly real and we probably all know someone affected, but do we all know exactly how to check ourselves for possible early signs of cancer and do we all know exactly what to look for? Even if we do know, do we all remember to do so?
On learning that self-checks are best performed when skin is slightly slippery, such as while applying body lotion, or during/after a bath or shower, we had a bit of a light-bulb moment...why not produce our own range of skincare products labelled with self-check guides taking you through the process of a breast or testicular check step-by-step by means of both diagrams and text, donating to charity along the way? And so, Sniffy Wiffy was born.